Browsing 2 Doktoravhandlinger ved Universitetet i Sørøst-Norge by Subject "impoliteness"

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    • Customer identity and dysfunctional behaviors: The case of impoliteness 

      Tran, Huy Quoc (Doctoral dissertations at the University of South-Eastern Norway;114, Doctoral thesis, 2021)
      A common intuition in marketing is that businesses should ‘treat customers as kings or queens.’ However, customers do not always reciprocate in kind. In this research, I explore how merely identifying as a customer facilitates ...