Browsing Publikasjoner fra CRIStin by Author "Najam, Usama"
Now showing items 1-4 of 4
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Advertising during the COVID-19 Pandemic: Trends and Theoretical Developments
Najam, Usama; Ali, Raza; Burki, Umar (Peer reviewed; Journal article, 2023)This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. ... -
Does Work-Life Balance Moderate the Relationship between Career Commitment and Career Success? Evidence from an Emerging Asian Economy
Najam, Usama; Burki, Umar; Khalid, Wajiha (Journal article; Peer reviewed, 2020)This study examines the relationship between career commitment and employee career success (objective and subjective success) in middle-level employees working in the service sector. Further, the study investigates the ... -
Environmental degradation and poverty: A bibliometric review
Burki, Muhammad Ali Khan; Burki, Umar; Najam, Usama (Journal article; Peer reviewed, 2021)Understanding the mutual logic between environment and poverty mitigation is vital for achieving the United Nations Sustainable Development Goals (SDGs). This study conducts a bibliometric review of the available literature ... -
Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains
Burki, Umar; Ersoy, Pervin; Najam, Usama (Journal article; Peer reviewed, 2019)This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer–customer relationships, we test the mediating effect of customer cooperation on the process and ...