Browsing Master i økonomi og ledelse / siviløkonom by Author "Momrak, Anette Myhre"
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Effects of market orientation on business performance : Environmental moderators, effectiveness and efficiency mediators and the role of firm capabilities
Momrak, Anette Myhre (Master thesis, 2012)Market orientation, centered at the very heart of marketing management literature, is argued to influence a firm’s performance, and this relationship has received considerable research attention. It is, however, argued ...