Blar i USN Open Archive på tidsskrift "Journal of Business Research"
Viser treff 1-8 av 8
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An agile co-creation process for digital servitization: A micro-service innovation approach
(Peer reviewed; Journal article, 2020)In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four ... -
Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda
(Peer reviewed; Journal article, 2022)Manufacturing firms are increasingly seeking to capture the potential of digitalization by transforming towards digital servitization. Yet, most manufacturers struggle to realize the value through digital servitization ... -
Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
(Journal article; Peer reviewed, 2020)In this study, we argue for a redefining of the consumer's role in market innovation and suggest new patterns of consumer adoption and diffusion of market innovations. In studying the consumer-oriented literature, we ... -
Network position and tourism firms' co-branding practice
(Journal article; Peer reviewed, 2015)The branding of tourism destinations has received increased attention, with scholars typically focusing at the regional level or on the customer demand side. This study takes the firm as its level of analysis and explores ... -
Revenue models for digital services in the railway industry: A framework for choosing the right revenue model
(Peer reviewed; Journal article, 2023)While digital servitization provides manufacturing companies with the potential to earn additional revenues in the transition process from physical to digital offerings, the implementation of adequate value-capturing ... -
Reward crowdfunding contribution as planned behaviour: An extended framework
(Journal article; Peer reviewed, 2019)Reward crowdfunding is a popular channel for entrepreneurial fundraising, whereby backers receive non-monetary benefits in return for monetary contributions while accepting risks of non-delivery on campaign pitch promises. ... -
Servitization research: A review and bibliometric analysis of past achievements and future promises
(Journal article; Peer reviewed, 2021)Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of ... -
Worth the risk? The profit impact of outcome-based service offerings for manufacturing firms
(Peer reviewed; Journal article, 2021)Because research on outcome-based service offerings (OBS) is very case study oriented, we lack empirical knowledge of OBS provider profitability in general. Drawing upon an unbalanced panel dataset (n = 1566, N = 14,756), ...