Browsing USN Open Archive by Author "Ta, Thi Diem My"

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Beyond the Headsets: Implications of individual differences and pre-exposure in tourism

Ta, Thi Diem My (Doctoral dissertations at the University of South-Eastern Norway;215, Doctoral thesis, 2024)

Virtual reality (VR) has revolutionised marketing practices, particularly within the tourism sector, attracting substantial attention from scholars in the field of marketing. Unprecedented technological advancements have ...