Marketing management

 

Nye registreringer

  • Developing Marketing Capabilities Using Networks: Structure, Content, and Performance Implications 

    Shanka, Mesay Sata (Doctoral dissertations at the University of South-Eastern Norway; 129, Doctoral thesis, 2022)
    Building on marketing capabilities literature and social network theories, this thesis empirically investigates the contribution of network connections to the development of firm marketing capabilities. This thesis ...

  • Causal attribution and consumer perseverance on health remedies 

    Menebo, Mesay Moges (Doctoral dissertations at the University of South-Eastern Norway;110, Doctoral thesis, 2022)
    Some alternative remedies have been proven to be pharmacologically ineffective and therefore unable to heal any illness and are a burden to publicly funded health insurance. Nevertheless, the market for such remedies is ...

  • Three Essays on Market Shaping Dynamics in Digital Local Food Markets 

    Bentsen, Kristin (Doctoral dissertations at the University of South-Eastern Norway;113, Doctoral thesis, 2021)
    The overall purpose of this research was to investigate how and why markets emerge, change and vary. In traditional consumer and marketing literature, adoption models, such as the theory of planned behavior and the ...

  • Customer identity and dysfunctional behaviors: The case of impoliteness 

    Tran, Huy Quoc (Doctoral dissertations at the University of South-Eastern Norway;114, Doctoral thesis, 2021)
    A common intuition in marketing is that businesses should ‘treat customers as kings or queens.’ However, customers do not always reciprocate in kind. In this research, I explore how merely identifying as a customer facilitates ...

  • Valuation and Allocation of Bought Time 

    Tabrizi, Eisa Sahabeh (Doctoral dissertations at the University of South-Eastern Norway;53, Doctoral thesis, 2019)
    Time is one of the most important resources that consumers gain and spend. It is also a conceptually unique resource. I review the existing literature on time as a resource and discuss time in relation to other resources. ...

  • Consumer self-tracking behavior: An investigation of the drivers and outcomes of self-tracking 

    Jin, Daoyan (Doctoral dissertations at the University of South-Eastern Norway;50, Doctoral thesis, 2019)
    Despite the increasing popularity of self-tracking technologies in the market (e.g., activity tracking devices and apps), consumer adoption of these technologies continues to be a challenge, and there exists concerns about ...

  • Membership Change in Advertising Development Teams: The Role of Market Knowledge and Information Elaboration 

    Koulaei, Afra (Doctoral dissertations at the University of South-Eastern Norway;51, Doctoral thesis, 2019)
    Advertising agencies rely on membership change to improve creative team performance. In a study of 224 advertising projects in the US, I consider the effect of team membership change on two desirable team’s creativity-relevant ...

  • Ready to let go! Effects of consumers’ task expertise on forming intentions to adopt autonomous products 

    Tariq, Adeel Ahmed (Doctoral dissertations at the University of South-Eastern Norway;55, Doctoral thesis, 2019)
    The concept of self-performing products can be traced back to the world’s earliest civilizations and has long been a staple of science fiction. Fiction has now become reality as we experience the rise of autonomous products ...

  • Promoting upskilling: How a situational growth mindset increases consumers’ adoption of really new products 

    Hafeez, Ajmal (Doctoral dissertations at the University of South-Eastern Norway;36, Doctoral thesis, 2019)
    Despite their evident capacity for improving people’s lives, 40 to 90 percent of innovations fail. A significant amount of research suggests that one important reason for failure is consumers’ lack of understanding of the ...