Blar i Marketing management på emneord "Markedsføring"
Viser treff 1-1 av 1
-
Promoting upskilling: How a situational growth mindset increases consumers’ adoption of really new products
(Doctoral dissertations at the University of South-Eastern Norway;36, Doctoral thesis, 2019)Despite their evident capacity for improving people’s lives, 40 to 90 percent of innovations fail. A significant amount of research suggests that one important reason for failure is consumers’ lack of understanding of the ...