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dc.contributor.authorMoreau, C. Page
dc.contributor.authorEngeset, Marit G.
dc.date.accessioned2017-11-27T13:03:20Z
dc.date.available2017-11-27T13:03:20Z
dc.date.created2015-06-15T08:29:34Z
dc.date.issued2016
dc.identifier.citationJournal of Marketing Research. 2016, 53 (1), 18-30.nb_NO
dc.identifier.issn0022-2437
dc.identifier.urihttp://hdl.handle.net/11250/2468135
dc.description.abstractBusiness leaders, governments, and scholars are increasingly recognizing the importance of creativity. Recent trends in technology and education, however, suggest that many individuals are facing fewer opportunities to engage in creative thought as they increasingly solve well-defined (versus ill-defined) problems. Using three studies that involve real problem-solving activities (e.g., putting together a Lego kit), the authors examine the mindset created by addressing such well-defined problems. The studies demonstrate the negative downstream impact of such a mindset on both creative task performance and the choice to engage in creative tasks. The research has theoretical implications for the creativity and mindset literatures as well as substantive insights for managers and public-policy makers.nb_NO
dc.language.isoengnb_NO
dc.titleThe Downstream Consequences of Problem-Solving Mindsets: How Playing with Legos Influences Creativitynb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionpublishedVersionnb_NO
dc.rights.holder2016, American Marketing Associationnb_NO
dc.source.pagenumber18-30nb_NO
dc.source.volume53nb_NO
dc.source.journalJournal of Marketing Researchnb_NO
dc.source.issue1nb_NO
dc.identifier.doi10.1509/jmr.13.0499
dc.identifier.cristin1248119
dc.relation.projectNorges forskningsråd: 227026nb_NO
cristin.unitcode222,70,2,0
cristin.unitnameInstitutt for industriell økonomi
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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