| dc.description.abstract | The overall research topic of this dissertation is to understand value creation in digital marketplace platforms from a business model perspective. The dissertation starts out by focusing on digital marketplace platforms to answer the question of how value is conceptualized across the platform literature. A systematic literature review of 181 scientific articles identifies 15 main and four subcategories of value conceptualizations comprising the platform owner, complementor, and customer, and indicates how individual sources of value are utilized through a variety of value delivery means—a complexity which is further explored in the second study. Study 2 answers the question of how relationships between value conceptualizations manifest in the business model of a digital marketplace platform, and introduces a conceptual framework termed “value logics”, that reflects fundamental beliefs about value creation that underlie the business model as a configuration, including how the interplay of resources and capabilities affects value creation, delivery, and capture in marketplace platforms. A case study of three platforms validates the proposed value logics, resulting in the scale-driven value logic, the complementor-driven value logic, the scope-driven value logic, and the interaction-driven value logic. Study 3 reveals that platform business models also include the sharing of beliefs about value creation (value logics) among the value-creating partners of the ecosystem, not just the focal platform. Thus, the dissertation provides a more unified view of value creation (value logics) beyond firm boundaries. I finally examine how value logics can be theorized and evaluate the implications of value logics for both theory and management and conceive avenues for future research. In sum, the dissertation introduces a concept—value logics— that not only accounts for all platform users, but also advances our knowledge of different paths to achieving sustainable competitive advantage of platforms. | en_US |
