Blar i USN Open Archive på forfatter "Moghaddam, Bardiya"
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Enhancing consumer participation in the context of sport events: The power of three basic psychological needs
Moghaddam, Bardiya; Kristiansen, Elsa; Opstad, Birger (Peer reviewed; Journal article, 2024)Consumer active participation (CP) is crucial for creating valuable experiences in tourism and event contexts. However, previous studies have focused exclusively on the physical and psychological aspects of CP, neglecting ...